SEO Training :

Revolution of Smart Phones and increased usage of Internet, marketing function has completely changed from Traditional to Digital Marketing. Search Engine Optimization (SEO) plays very crucial role in Digital Marketing in many ways. Hence SEO become very Good Career Choice. SEO experts are in demand across the world.

McOxley conducts SEO Training in Chennai and through online and help the individual who seek career change into SEO Analyst or Digital Marketing Specialist. We provide Internship for 2 months along with SEO Training in our Chennai centre.

SEO Training Course Structure :

  • Search Engine Basics
  • Keyword Research
  • On-Page Optimization Techniques (10 items)
  • Off-Page Optimization Techniques (20 items)
  • Local SEO
  • Google Tools like Webmasters, Adwords and Analytics
  • Latest Google Algorithm updates
  • Social Media Optimization

SEO Training Modules

Session 1

  • Basics
  • What is Search Engine Algorithms?
  • How Algorithms Works?
  • Why Search Engine need to update it's Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why Search Engine penalize a website?

Session 2

On Page Optimization
  • What is On-page Optimization
  • Keyword Research with Google Keyword Planner
  • How to select Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags - Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • Why is Alexa Rank Important?

Session 3

Off Page Optimization
  • What is Off-page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?
  • Directory Submissions
  • Article writing and submissions
  • Press Release writing and submissions
  • Blog posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)

Session 4

  • Advanced
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?

Session 5

Social Networking
  • Facebook
  • Twitter
  • Linked In
  • Google +

Internship will be from the day one along with SEO Training. Our approach is practical with live projects.

Contact our Administrator to enroll for the next batch. Contact: 044-421-33-098